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Elizabeth C. Hirschman[1] and Donald N. Yates[2] Beyond the Economic Model of Marketer-Consumer Co-production: Consumer Cooperatives in the DNA Marketspace [1] Professor II, Department of Marketing, School of Business, Rutgers University, Levin 220, New Brunswick, NJ 08903. Phone: (732) 445-3525. Fax: (732) 445-3236. E-mail: hirschma@business.rutgers.edu. [2] Principal Investigator, DNA Testing Systems, 26438 N. 42nd Way, Phoenix, AZ 85050 Phone: (480) 292-9820. E-mail: dpy@dnaconsultants.com.
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Author: DNA Consultants
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